Photo contact sheet

                                                                                          1st shoot

2nd shoot

I've learnt how to properly use a camera and different settings which are appropriate for the shoot location. It has also helped me prepare for my future photoshoots as I have a brief idea of what to say to my talent and what props are needed.

Context infographic

 

NEA research and planning: Pitch and feedback

My feedback has helped me as I have received a few comments about my website, which has helped me with creating ideas. 

 

Intertexuality ideas

 

Case studies and website ideas

 

Audience profile

 

Inspiration mood board

 

Cover mood boards

 

Audience research - Focus group

 

Audience research - Target audience

Target Audience:

'A primarily 16-25 year old middle and up market audience of people who like to be engaged'

Evaluating the audience:

16-25 years olds: 

They are mainly students or people who have just recently left education who are interested in their future, are interested in viral trends and are active on social media. 

16-25 year olds are the most active demographic, spending approximately 3 hours and 30 minutes daily online. According to the Youth Sport Trust, nearly 99% use social media and over 70% use Youtube, Tiktok, Instagram and Snapchat daily. This shows that social media can help many shape their identity, as lots of people rely on online media to help define their values, clothing style and humour (Gauntlett's Identity theory). Also, over 87% of Gen Z believe that exercise can directly improve mental wellbeing, which supports the rise of people participating in community sports events like Hyrox and Tough Mudder.

Middle and up market audience: 

The ABC1 demographic may have a stronger preference for personalised health advice and insights which are tailored to specific needs rather than generic advice compared to a C2DE demographic. They may look for content which can help them make lifestyle changes, such as in nutrition or fitness. 

People who like to be engaged:

This suggests that they are interested in content that makes them feel understood, involves a story or makes them feel emotions like happiness or sadness. They are described as proactive, energetic and committed online, which shows that they enjoy having a genuine interest and getting involved. 

Brand context

 

Hearst Magazines

A leading publisher of premium print and digital brands, including Elle, Cosmopolitan and Harper's Bazaar, which was founded in 1910. It has a focus on delivering high-quality lifestyle, fashion and health content to customers.