Music video theorists

Richard Dyer's Star theory

- Making a celebrity into a product that can sell to the audience to make money and following other's decisions even if you don't agree, to fit in

- Someone's character being perceived through the way that they act     

        What makes you beautiful - One Direction

Andrew Goodwin's Music video theory

- Believes that videos should demonstrate genre characteristics, a connection between the lyrics and video and music and video, star representation and intertextual references

          Do I wanna know? - Arctic Monkeys

Infographic

 

Big Issue Cover

 

Beauty Advert

For my advert, I have edited a CeraVe moisturiser onto a white podium to create a sense of luxury, it acts as a denotation as it is positioning the product as something 'above' other skincare products. I have created a high-key lighting effect, making my product the main focus of the image. My text 'The least you can do - for your face' engages the audience directly and also is placed above the product to guide the viewer's eye downwards. 

This advert is effective because it makes the product look important but easy to use, linking to how younger people like a quick and easy skincare routine. I have used a clean and simple design and a direct message to make it convincing.

SHSG Advert

I have learnt how to use the DSLR cameras to take high-quality photos and I have experimented with using different zoom settings. I have also developed skills in Photoshop, including adding coloured font and background and using drop shadow on some of my images. The advert is based around representing the school's sixth form.