For my advert, I have edited a CeraVe moisturiser onto a white podium to create a sense of luxury, it acts as a denotation as it is positioning the product as something 'above' other skincare products. I have created a high-key lighting effect, making my product the main focus of the image. My text 'The least you can do - for your face' engages the audience directly and also is placed above the product to guide the viewer's eye downwards.
This advert is effective because it makes the product look important but easy to use, linking to how younger people like a quick and easy skincare routine. I have used a clean and simple design and a direct message to make it convincing.
