Initial Ideas:
I will be doing the magazine and online and here are some of my initial ideas :
1) A health magazine cover that has a focus around sports and fitness, the front cover will have a female model who is wearing activewear. This would appeal to young people who are interested in exercise and improving their physical performance.
Tagline ideas : Build strength that lasts, Built for real strength, Train smarter, not harder
2) A health magazine cover that has a focus around mental and physical health, it would mention how to maintain healthy habits and a balanced lifestyle. The front cover would have a model who looks calm and relaxed to represent balance and wellbeing.
Tagline ideas : Feel better, not busier, Your everyday reset, Health that fits your life, Reset your routine
The magazine will have a primarily 16-25 year old middle and up market audience, so the design and content will be visually appealing and relevant to young adults who are interested in health, fitness and well-being. It will be mainly targeted towards women as I want to represent them as active and confident to make others feel empowered.
Pose ideas:
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